InBound Blogging: what it charges and what it requires

The facts on record

Describes itself as a SaaS SEO and content partner, with link building aligned to a wider content plan rather than sold as a standalone unit. Founded and led by Nikola Baldikov. States that it targets DR 70+ publications and works through manual outreach and 'human relationships, not automated link farms'. Publishes aggregate figures on its own site — 50+ SaaS clients, 3.2M organic visits driven, 328 top-three rankings and 84 DR 70+ backlinks — which are self-reported and not independently verified here. Rates are not public, so the effective cost is only knowable after a quote.

What it costs, in market context

InBound Blogging does not publish rates. This is the norm rather than the exception, and the usual explanation is sound — per-link costs vary from $141 to over $1,500 depending on the target site's authority and your category. It does mean you need the market bands in hand before the call, because there is nothing else to judge the quote against.

Who it fits

On the public record, InBound Blogging suits saas companies that want strategy, content and links from one supplier rather than links alone.

We are describing fit, not quality. We have not run a procurement process against InBound Blogging or any other agency here, so we publish no score — a number we could not defend would look like evidence while being nothing of the kind. Use the fit description as a filter and test the rest yourself.

What to ask them

Ask every shortlisted agency the same questions in the same order, so the answers are comparable. The full list of eleven is worth taking into the call; these four matter most here:

1. What proportion of placements involve a payment to the publisher?
2. What disqualifies a site from a campaign — the actual written criteria?
3. What happens when a link goes dead, and for how long does that apply?
4. What is your cost per link, and what is included in that number?

Market context

For reference when you evaluate any quote: the market average for one high-quality backlink is $508.95, up 45% from $350 in 2022, and 80.9% of SEOs expect prices to keep rising through 2027. Across the market, 46.5% of buyers spend $5,000–$10,000 a month and 18% spend more than $10,000.

One further figure worth carrying into any conversation: Ahrefs found that 66.5% of links built between 2013 and 2024 are now dead. Whatever you pay per link, what you actually own is the proportion still live in two years — which is why the replacement policy matters more than the headline rate.

Compare InBound Blogging against the other eleven in the full comparison table, or work out what your budget buys at market rates with the cost calculator.

Questions